As Creative Director, I spearheaded Östa’s brand evolution, crafting a distinctive identity for a trusted handyman service. I led the development of the visual and verbal identity, including the tone of voice, website, and social media strategy.
My work emphasized a playful, youthful approach while highlighting professionalism and trust. Key contributions included branding guidelines, creative campaigns, and impactful designs that resonated across platforms, from Instagram posts to editorial posters.
